Before we create a new electric bike or product range, we go through what we want to create with this product together. Which needs should the products cover? What topic should the product deal with? What story do we want to tell?

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After finding answers to these questions, we go together with the industry's leading experts within our network to find the right components and to create a production plan. This way we can create an interaction between the components and the design of the frame. This is necessary to achieve, among other things, a perfect balance between transmission, engine power and ergonomics.

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